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MELBOURNE-BASED WEB DESIGNER & DEVELOPER

Websites Built to Rank, Convert & Grow Your Business

Most websites look fine but do nothing. I build sites with SEO baked in from day one — so you get traffic that actually finds you, and a site that turns visitors into paying customers.

  • SEO-first build — technical foundations done right from the start
  • Design that guides visitors toward action, not just looks good
  • AI-enhanced workflow — faster delivery, smarter outcomes
Introduction

Meet Sunny

14 YEARS BUILDING WEBSITES THAT ACTUALLY PERFORM

Why Work With Me?

You get a designer who codes, a developer who thinks about SEO, and a strategist who builds with your business growth in mind — not just the launch date.

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    14 Years of Design & Development Expertise

    Over a decade working across web design, development, and digital marketing means I understand what makes a site perform — not just look good. I've seen what breaks rankings, kills conversions, and wastes ad spend, and I build accordingly.

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    Full-Stack WordPress Capabilities

    From page builders to fully custom themes using ACF, PHP, HTML, CSS, JavaScript, and Tailwind CSS—I adapt to your project requirements. Whether it's a quick turnaround or a complex custom build, I deliver clean, maintainable code.

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    AI-Enhanced Workflow

    I integrate AI tools directly into my workflow — from design thinking and content strategy to accelerated development and image generation. The result: faster turnaround, sharper output, and a final product that punches well above its budget.

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    Web + Marketing — One Person, Full Picture

    Beyond development, I run Instagram and Google Ads campaigns with CRO at the core. That means your website and your marketing are built to work together — consistent messaging, optimised landing pages, and ad creative that actually converts.

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    Cross-Industry Experience That Transfers

    I've built and grown sites across real estate, e-commerce, education, hospitality, and professional services. That breadth means I understand different customer journeys, business models, and what it actually takes to convert in your industry — not just in theory.

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    Melbourne-Based, Reliable & Easy to Work With

    Local time zone, clear communication, and no chasing required. I take the time to understand your business goals upfront — and I stay accountable to them throughout the project, not just at handover.

What I Offer

Services

01

Landing Pages & Websites

High-converting landing pages and full websites built to your specifications. From simple promotional pages to complex multi-page sites—WordPress, Shopify, Squarespace, or custom builds. Clean code, responsive design, optimised for performance.

02

E-Commerce Development

Complete WooCommerce and Shopify store setup, custom product pages, checkout optimisation, and payment gateway integration. I've built stores across various industries and understand the technical nuances of online retail.

03

Integrations, Performance & Technical SEO

Payment gateways, form automation, and third-party plugin setup — done right. Plus the technical SEO groundwork most developers overlook: page speed, Core Web Vitals, structured data, and sitemaps — handled properly from the build stage, so your SEO actually has something solid to work with.

04

Ongoing Support & Maintenance

Technical support for your website and ongoing business needs. Bug fixes, updates, performance optimisation, and troubleshooting. Available as needed or on retainer—whatever suits your workflow.

05

Social Media & Paid Ads Management

Instagram content strategy, Google Ads campaigns, and scroll-stopping creative — all managed in one place. I handle everything from campaign architecture and audience targeting to ad copywriting, graphic design, and performance reporting. Every campaign is built around CRO principles: the right message, to the right person, at the right moment in their decision-making journey — so your ad spend converts, not just reaches.

Recent Work

Projects

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Roofing Service Website

Roofing company website with smart filtering system that directs customers to relevant services based on their specific needs.

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Global Luxury Hotel Discovery Platform

Global hotel marketplace with automated property listings and elegant search functionality.

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Multilingual Education & Immigration Platform

4-language education platform for NZ/AU agency serving Korean, Chinese & Thai markets

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Painting Service Website

Local painting service website with interactive quote calculator for instant cost estimates and lead generation.

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JLW Fitout

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Lingerie Shopify Shop

Premium Shopify lingerie store with custom theme and automated seasonal promotions.

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DDPanels

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Nexera Homes

LET'S WORK TOGETHER

Got a Project or Opportunity? I'd Love to Hear From You.

Whether you're a business owner looking to build something new, a team needing ongoing development support, or an agency after a reliable white-label partner — I'd love to hear what you're working on.

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Testimonials

What Our Clients Say

  • Wise Up Marketing
    Mary-Anne Amies, Director
  • CQx
    Karen Kim, Founder
  • SOL Education
    Simon Kim, Director
  • Ozgekko Travel
    John Kim, Director
READY TO WORK TOGETHER?

Let's Build Together

I'd love to discuss how I can support your agency with overflow work, white-label projects, or ongoing development needs.

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